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The new F-150 introduces an available flow-through center console and floor shifter on FX4 (pictured) and Lariat models.

New 2004 Ford F-150
Leads Market in New Direction

September 24, 2003

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For tough truck owners with tough truck needs, the new truck's best-in-class tow rating of 9,900 pounds ? an increase of 400 pounds from its originally released rating ? provides optimal power and capability.

"The new F150 is boxier, bulkier, taller, stronger, heavier and ritzier than before," says Stengel.

It boasts an improved 4.6-liter TritonTM V-8 engine, which Stengel calls "snappy and responsive," and a new 5.4-liter, three-valve TritonTM V-8 engine that delivers 15 percent more power than before.

"Simply put, the all-new 2004 Ford F150 is hot," writes Grant Roberson in The Wilson Daily Times of South Carolina. "With more configurations than an erector set, this latest edition will definitely carry Ford to the next pinnacle."

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